Date: 2019-02-18

Twenty-two (22) sales and marketing professionals from some seven companies participated in the maiden capacity building training on sales, prospecting and strategic negotiation skills organized by the Business Development Services department of AGI.

The 2-day intensive training took place on the 13th and 14th February 2019 and was aimed at sharpening the sales, prospecting and negotiating abilities of participants.  It was also to build on participants’ existing negotiation skills and give them additional tools and techniques to take their skills to the next level, including how negotiation fits into the sales/prospecting process and how to handle objections effectively. 

According to the Business Development Services department of AGI, the objective of the training was to strengthen and increase the ability of staff in selling, that is for purchasing, sales officers/managers and who require skills in effective selling, prospecting for new clients and also negotiation. Additionally, it was meant to enable participants learn the act of building client relationships, negotiate constructively with customers and to carry out negotiations that create a ‘win-win’ outcome for all parties with the aim of obtaining value for money and increasing their market share.

Participants were from several companies including Greenvine, Wilkins Engineering, Redavia GmBH and Seatec Telcom among others. They included team Leaders, Marketing & Sales Officers/Executives, front Office Executives, Sales/Marketing Professionals, Business Development Officers and Procurement/Purchasing Officers.